Studio Arc
Brand identity for a creative agency
Role
Brand & UI Designer
Timeline
6 weeks
Tools
Figma, Adobe Illustrator, After Effects
Challenge
The Problem
Studio Arc needed a cohesive visual identity that reflected their craft-focused approach while standing out in a crowded creative market.
Discovery
Research & Insights
Stakeholder workshops surfaced values around craft, clarity, and restraint. Competitive audits showed most agency brands over-relied on gradients and stock photography.
Explored mood boards and typography pairings, developed a flexible logo system, and extended the identity to a portfolio site with motion guidelines.
Deliverables
Key Screens & Flows
Selected frames from the final experience — presented in context, not as loose screenshots.
nashrahfahim.com
nashrahfahim.com
nashrahfahim.com
nashrahfahim.com
nashrahfahim.com
Evolution
Before & After
Before
Inconsistent wordmark usage, no type system, and a site that felt interchangeable with peer agencies.
After
A modular mark, editorial type pairing, and a site system with clear hierarchy and motion rules.
Impact
Outcome
Delivered a complete brand kit and responsive website. Client reported 40% increase in inbound leads within the first quarter.
40%
More inbound leads
1
Cohesive brand system
6 wks
From kickoff to launch