Cedar & Co.
Premium e-commerce experience for artisan goods
Role
UI/UX Designer
Timeline
2 months
Tools
Figma, Shopify, Maze
Challenge
The Problem
Cedar & Co.'s online store failed to convey the premium, handcrafted quality of their products, resulting in high bounce rates and low conversion.
Discovery
Research & Insights
Heatmaps and session recordings showed users bouncing from grid pages that felt generic. Interviews with loyal customers emphasized storytelling and material detail.
Redesigned product discovery, crafted immersive PDPs with storytelling, and A/B tested checkout friction points.
Deliverables
Key Screens & Flows
Selected frames from the final experience — presented in context, not as loose screenshots.
nashrahfahim.com
nashrahfahim.com
nashrahfahim.com
Evolution
Before & After
Before
Template storefront with weak visual hierarchy and a rushed path to purchase.
After
Editorial product storytelling, clearer discovery, and a calmer checkout with trust cues.
Impact
Outcome
Conversion rate increased by 28%. Average order value grew 15% through improved cross-sell placements.
28%
Higher conversion
15%
Higher average order value
↓
Bounce on product pages