Pulse Fitness
Workout tracking app with social features
Role
Product Designer
Timeline
3 months
Tools
Figma, Principle, UserTesting
Challenge
The Problem
Fitness app users abandoned workouts mid-session due to complex navigation and lack of motivational feedback loops.
Discovery
Research & Insights
Usability tests with gym-goers and home fitness users showed mid-workout navigation was the primary abandon trigger. Motivation dropped without social accountability.
Mapped session flows, designed gamification and social challenges, and validated with remote usability tests before visual polish.
Deliverables
Key Screens & Flows
Selected frames from the final experience — presented in context, not as loose screenshots.
Evolution
Before & After
Before
Deep nested menus mid-workout and no feedback when users paused or skipped.
After
Session-first UI with one-thumb controls, streak cues, and lightweight social challenges.
Impact
Outcome
Workout completion rate improved by 38%. Social feature drove 22% increase in weekly retention.
38%
Higher workout completion
22%
Weekly retention lift
1-tap
Core workout actions